Brand Campaign

Radius HDD

Brand campaign for Trade publications in the United States and International Markets

As an aftermarket tooling company in a very industrial field, Radius wanted to stand out from the crowd of hard hats in the category. The quality of Radius tools has always been valued among loyal customers. Radius just needed to broaden their reach.

After working with company management to create a brand identity, the tag line, “The Right tool. Right now.” was established. Next we set out to create a very interruptive ad campaign letting people know that whatever life throws at them, at least they can count on Radius tools. PPC, SEO, display advertising and email marketing are also part of the ongoing communication strategy.

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