Brand Campaign


Brand campaign for publications in the United States and International Markets

ProSupps needed a new direction. The brand was tired and skewed way too gym rat. The new brand positioning and “EARN IT” campaign kept the proud workmanlike heritage of the brand and opened it up to a new, wider audience.

Instead of promising unattainable results and overnight magic, the brand took a bold stance that supplements don’t do the work for you. You have to put in the work and ProSupps is here to educate, inspire and supplement your efforts to help you reach your goals.

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