SCOTT CROWELL – CREATIVE DIRECTOR/ART DIRECTOR

Creative director, designer, husband, father, golfer, and a lousy guitar player, but I’m taking lessons.

I got into advertising as a traffic manager at Tracey Locke and soon was accepted into the leadership program to become an Account Executive. It was soon after that when I knew I wanted to go to the creative side of the business.

While having a double major in Illustration and Speech Communication I still needed to get an Art Direction book together so I enrolled in portfolio classes at SMU.

After getting my first AD gig at The Focus Agency I moved up the ranks in several agencies working on big accounts including 7-Eleven, MasterCard, Pioneer Electronics, and Beringer Wines.


Skills


“I have a very particular set of skills”

Branding
95%
Creative Direction
95%
Art Direction
95%
Guitar Playing
45%


Experience


Scott is an award winning, advertising industry creative director with experience in nutritional supplement marketing, healthcare marketing, consumer package goods marketing, and consumer electronics marketing, to name a few.

Pro Supps
Develop and lead national and international marketing programs including: Research and Product Development, E-Commerce, CRM programs, Advertising and Media, Packaging, Public Relations, Customer Service, Field Marketing and Social Media. Build, further develop, and leverage relationships with industry media to evangelize the ProSupps brand, mission, and movement in the market.
Tracy Locke
As my first “real” job in advertising, my time at TracyLocke was enlightening. While my job was to manage timelines and budgets on the Pepsi account, I quickly learned that the creative side of the business was where I belonged.

Red Racer Advertising
Built Red Racer Advertising from the ground up into a full-service interactive and marketing agency that creates award winning design and development solutions. While Red Racer has a variety of clients on our roster, Fitness and Wellness Marketing, Nutraceutical Marketing, Nutritional Supplement Marketing, and Medical Marketing are core competencies.
The Integer Group
Worked my way up from Jr. Art Director to Associate Creative Director. Had the opportunity to be a creative leader on Pioneer Electronics, Beringer Wines, 7-Eleven and more.

Client Experience